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Shopify PDP & PLP Conversion Audit

Turn high-intent traffic into buyers with a rigorous storefront audit.

Over 90% of your paid traffic lands directly on your collection and product pages. We inspect your mobile thumb-zone, variant friction, filter speed, and checkout readiness—then deliver a dev-ready fix roadmap in 48 hours.

PDP & PLP Audit up to 10 pages for $100
Complete Audit up to 30 pages for $250
48-hour delivery with video teardown
What We Audit

Every touchpoint where shoppers hesitate, stall, or bounce.

We don’t run an automated robot scan. We tear down your storefront from a real shopper’s perspective, analyzing ergonomics, decision fatigue, and speed bottlenecks.

Mobile Thumb-Zone & Sticky CTA

Ensures the Primary Buy button is reachable with one hand and follows scroll smoothly without covering key information or variant choices.

Variant Selector & Swatch Friction

Diagnoses laggy option switches, missing out-of-stock indicators, confusing size guides, and back-in-stock capture mechanics.

Image Gallery Speed & Media UX

Tests high-res image carousel swipe friction, video autoplay performance, zoom responsiveness, and Largest Contentful Paint (LCP).

Price Anchoring & Discount Badges

Analyzes strike-through pricing visibility, savings percentages, unit prices, and Buy Now Pay Later (Klarna/Afterpay) calculation disclosures.

Trust Architecture & Objection Busters

Evaluates placement of shipping delivery estimates, returns guarantees, clear ingredient/material accordions, and FAQ tab discoverability.

Review Summaries & UGC Placement

Inspects star rating placement above the fold, customer photo review widgets, verified badges, and Q&A section usability.

Real-World Teardown Insights

Small friction points quietly kill your conversion rate.

Here are actual friction points uncovered in recent storefront audits, along with the concrete dev fixes we provided.

Interactive Inspection Hotspots
1. Sticky Mobile ATC Button
Shoppers scroll past product gallery and description, losing sight of the buy button on mobile.
2. Variant Swatch Preview
Color buttons triggered slow full-page Liquid reloads that caused 3-second layout shifts (CLS).
3. Collection Drawer Speed
Selecting a size filter forced a 2-second reload and scrolled the customer back to the top.
4. Dynamic Delivery Estimator
Vague "Shipping calculated at checkout" prompted customers to abandon cart to check costs.
AUDIT DIAGNOSIS & FIX

Sticky Mobile ATC Button

Friction Identified
Shoppers scroll past product gallery and description, losing sight of the buy button on mobile.
Engineered Fix
Implemented dynamic bottom sheet sticky Add-to-Cart with active variant pill and price.
Measured Outcome+16.4% Add to Cart Rate
Concrete Deliverables

What you receive in your inbox within 48 hours.

No 60-page fluffy PDF reports filled with generic advice. We give you clear video teardowns, exact scores, and a prioritized dev roadmap.

01
25+ Point Scorecard

Quantified ratings across Mobile Ergonomics, Page Speed, Product Merchandising, Trust Architecture, and Checkout Flow.

02
Loom Video Teardown

A 10–15 minute video recording with a senior Shopify engineer navigating your store on mobile & desktop, pinpointing every bug and friction point.

03
Prioritized Fix Backlog

An action matrix ranked by Revenue Impact vs. Implementation Effort, so your team knows what quick wins to tackle on day 1.

04
Dev Implementation Snippets

Ready-to-use Liquid, CSS, and Theme app setup snippets that your developer can paste in—or have Appwharf implement in 14 days.

Transparent Pricing

Clear fixed pricing. No hourly surprise invoices.

Select the depth of analysis your store needs today. Every audit includes human review by senior Shopify theme engineers.

Free Teaser Scan
Quick health check on your homepage & top product page to spot glaring conversion leaks.
$0Free scan
⚡ Delivered in 24 Hours
  • Top 3 conversion friction points identified
  • Mobile & desktop Core Web Vitals report
  • High-level checkout & cart error scan
  • Plain-English summary sent straight to your inbox
Complete Storefront Audit
Comprehensive end-to-end audit of up to 30 pages across your entire conversion funnel.
$250Up to 30 pages
⚡ 48-Hour Delivery Guaranteed
  • Up to 30 Pages Across Entire Store
  • Homepage, Top 10 PDPs, Top 10 PLPs & Search pages
  • Cart drawer, free shipping bar & upsell analysis
  • Full buyer journey flow from discovery to checkout
  • Script bloat, app conflicts & Core Web Vitals audit
  • 15-minute Loom video + optional 30-min strategy call
  • 40+ point prioritized fix backlog (Impact vs Effort)
  • Dev-ready implementation snippets & fix cost estimate
Get Started · 48h Turnaround

Request your storefront audit today.

Submit your Shopify store URL below. We’ll review your product and collection pages and deliver your video teardown and action roadmap within 48 hours.

  • PDP & PLP Audit up to 10 pages for $100
  • Complete Storefront Audit up to 30 pages for $250
  • Human review by senior Shopify theme engineers
  • No admin access required to get started
Frequently Asked Questions

Everything you need to know about our storefront audits.

No admin access is needed for the initial audit! We conduct the evaluation from a customer’s live perspective on mobile & desktop devices, using specialized diagnostic tools. If you later choose to have Appwharf implement the recommended Liquid/CSS code fixes, you can send a standard Shopify collaborator request.